sure
SHUR, unstressedadverb, interjectionColloquial
A Hiberno-English slang term. Browse all Irish slang.
What it means
A sentence opener that softens whatever follows into something obvious and agreed: 'sure it's grand', 'sure you may as well'. It is not agreement and does not mean 'certainly'.
Tacked on at the end for the same effect: 'I'll do it tomorrow, sure'.
In use
Sure what harm?
Note: A complete sentence, and one of the most Irish things a person can say.
Sure look, it is what it is.
Note: 'Sure look' is the standard way of closing a conversation about something unfixable.
Where it comes from
The discourse use tracks Irish sentence-initial particles such as 'nach' and 'muise', which frame a statement as self-evident. English has the word; Irish supplied the job it does here, which is why it sounds so different from American 'sure'.